Tuesday, December 4, 2012

H&M for Bikes

Hello my dear readers,

I know it is probably not a best time remaining you of a spring especially as we have just started Christmas post season, but I couldn't leave this video out it is really worh watching.
I have just found it, it's about H&M's new project launch and I believe, that the idea is very nice and I would love to share it with you.
The "H&M for Brick Lane Bikes" is a men's collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M's Conscious work.
The video is filmed at the Brick Lane Bikes shop in East London. You meet Feya Buchwald, Founder of BLB; Chris Christodolo, Creative Designer BLB; and Petter Klusell, Designer H&M. They talk about the H&M collection which will be launched on March 7, 2013 worldwide.
Hopefully you'll enjoy this video.

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